Strategy Builder is the Growth Forge® Software tool for quickly generating and evaluating multiple simple but complete strategy options and selecting one as your initial hypothesis. You generate several candidate strategies, each a set of explicit choices and the beliefs behind them across all six dimensions of the BRI Strategy Framework, then compare, select one, and define the tests that would prove or disprove it.
New-product or business project leaders, founders, and innovation leads shaping a direction who want options compared on equal footing before committing.
What is Strategy Builder in Growth Forge?
It's the tool for generating several complete strategy options and selecting one as your initial hypothesis. Each option is a set of explicit choices, and the belief behind each, across all six dimensions of the BRI Strategy Framework, so "strategy" becomes something concrete and testable rather than a narrative.
How do I develop a business or product strategy, or a strategy hypothesis?
Brainstorm 3–5 candidate strategies, make an explicit choice on each of the six dimensions with the belief behind it, then score the candidates on alignment, probability, and value and select one. Growth Forge then helps you define the belief tests that would prove or disprove it, so the strategy is validated, not just asserted.
Why generate multiple strategies instead of refining one?
Comparing real alternatives on equal footing produces better decisions than polishing a single default, it surfaces genuinely different bets and the beliefs each depends on, which is where the risk lives.
What are the six dimensions?
Target markets, competitive, whole solution, implementation approach, financial logic, and staging, the dimensions of the BRI Strategy Framework, so a "complete" strategy addresses all of them, not just product and market.
Does it use AI?
Yes, AI Discovery Assistants can propose belief tests for the strategy you select, and AI Summary Assistants can summarize and print the full strategy narrative for review.
What does it connect to?
It draws on your Strategy Aspiration and feeds Strategy Evaluation and your assumption work; every other tool reads the selected strategy as shared context.