Growth Forge® Software helps teams develop, evaluate, and compare new-business and innovation strategy in one structured platform, in place of the fragmented patchwork of PowerPoint templates and Excel models most teams improvise with. How you use it depends on who you are and what you are trying to do. Find your starting point below, or jump straight to the question you came here to answer.
Corporate innovation labs, new-business incubators, and R&D groups use Growth Forge to run innovation as a managed discipline rather than a collection of one-off business cases. Each project lives as a structured, evaluable Strategy Hypothesis Model; evaluation criteria are configured per portfolio; financial models are comparable across projects; and the whole portfolio rolls up automatically. The result is consistent, evidence-driven investment decisions — Continue, Pivot, Pause, or Stop — across a portfolio of dissimilar bets. It is built on BRI Associates' decades of practitioner experience in corporate innovation and new business development.
Founders, intrapreneurs, and individual project leads use Growth Forge to develop and pressure-test their own new-business strategy without needing a strategy consultant or a finance background. You bring the idea and the assumptions; Growth Forge gives you the structure: the six dimensions of the BRI Strategy Framework, the financial modeling, and a clear read on which assumptions to validate first, before you commit real money.
The investors who back early ventures — angel groups, venture funds, accelerators, and government economic-development programs — use the same structure from the other side of the table. Vet and compare proposals on consistent criteria, model financial scenarios under uncertainty, and see where a venture's strategy is sound and where it rests on unvalidated assumptions. Customize the terminology and stages to match your program, and organize a fund or each cohort as its own portfolio.
If you are weighing Growth Forge against an innovation- or idea-management platform, the short version is that those tools lead at the front of the funnel — capturing and crowdsourcing ideas — while Growth Forge goes deeper on developing, modeling, and evaluating the strategy behind the bets you choose to back. Honest, side-by-side comparisons:
Growth Forge Software supports three primary audiences: enterprise innovation teams (corporate innovation labs, new-business incubators, and R&D groups), founders and individual project leaders developing a new business, and startup investors and government economic-development funds. Each uses Growth Forge for new-business strategy modeling, evaluation, and portfolio management.
Enterprise innovation teams — corporate innovation labs, new-business incubators, R&D groups — use Growth Forge to operationalize the methodology layer alongside their innovation work. Configurable evaluation criteria per portfolio, comparable financial models across projects, and portfolio-level visibility replace the fragmented patchwork of PowerPoint templates and Excel models. The output is disciplined, evidence-driven innovation investment decisions.
Startup investors and government economic development funds use Growth Forge to evaluate and compare new-business proposals on consistent criteria, model financial scenarios under uncertainty, and de-risk investment decisions through structured assumption identification and validation planning. The platform's strategy hypothesis structure lets investors see where a venture's strategic thinking is sound and where it carries unaddressed assumptions.
Founders and project leads use Growth Forge to turn a raw idea into a structured, testable strategy across the six dimensions of the BRI Strategy Framework, model the financials without spreadsheet expertise, and identify which assumptions to validate first, so they can test a business on paper before committing real money.
Across all three audience categories, Growth Forge solves the same underlying problem: new-business strategy is hard, the work is uncertain, and most teams improvise it with fragmented tools. Growth Forge replaces that improvisation with a structured methodology, a portfolio of comparable projects, and disciplined evidence-based progression at every stage — Continue, Pivot, Pause, or Stop.
Yes. Growth Forge methodologies and evaluation criteria are configurable per portfolio. The methodology accommodates Continue, Pivot, Pause, or Stop decisions at every stage. Workflows scale from individual users (founders) to teams (enterprise innovation groups) to portfolio managers (innovation leaders, investors). The platform fits the user's organizational context rather than forcing context into the platform.
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