BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
Strategy and innovation frameworks (Hambrick, Christensen, Moore, Porter, Cooper, Lean Startup, Design Thinking, and others) each answer part of the question of taking a new business idea from hypothesis to scaled execution in a mature enterprise. None covers the whole. This executive summary distills how BRI Associates has synthesized the field over decades of practitioner work — a three-layer integrated system, five specific contributions, and how it operates through consulting, Growth Forge® Software, and AI.
The latest Growth Forge Software release strengthens the complete strategy workflow with major new updates. These updates include a dedicated Jobs to Be Done tool, new solution Definition and Implementation Planning Tools, refined Requirements and Competitive Analysis tools, more precise Market Sizing, and a new Strategy Evaluation tool. Together, these tools cover all six BRI Strategy Framework dimensions, providing a comprehensive and integrated platform for strategy development.
The Implementation Planning tool in BRI Associates’ Growth Forge® Software addresses the often-overlooked strategic choices involved in building and delivering new products or business strategies. It emphasizes making explicit decisions about where to build, borrow, or buy solution elements, and assesses the risks associated with supplier dependencies, ensuring resources are allocated to drive competitive advantage. This tool is part of a comprehensive release that enhances the Growth Forge platform, focusing on the entire value network and supporting a complete strategy hypothesis through various new and updated tools.
