BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
Once you have a model, a new question opens: how do different versions of a strategy compare? Part 4 of BRI's Strategy & Business Modeling Series shows how what-if modeling lets you compare hypotheses in parallel and pivot on paper — and how every comparison resolves to one of four disciplined outcomes: Continue, Pivot, Pause, or Stop.
A model's most valuable output isn't a number — it's a to-do list. Part 3 of BRI's Strategy & Business Modeling Series shows how to turn a distribution of outcomes into a prioritized evidence agenda by scoring every uncertain assumption on two axes at once — its impact on the outcome and the strength of its current evidence — and attacking the high-impact, weak-evidence quadrant first.
A single-point forecast for a new business is a guess wearing a suit. Part 2 of BRI's Strategy & Business Modeling Series shows how to model the financial logic with ranges instead of single numbers, run them through a Monte Carlo simulation, and read the distribution of outcomes — so you know whether an opportunity is robust or merely fragile before you fund it.
