BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
In about 5 minutes, it looks across the whole picture: how you do innovation (strategy, evidence, portfolio discipline) and the organizational conditions that decide whether it sticks (mandate, culture, leadership, governance, decision-making, and people).
An innovation portfolio is measured as a population against a portfolio objective, not as the sum of its projects: track allocation, balance, survival, and contribution against modeled targets, and rebalance as the evidence moves.
AI hasn't repealed the laws of corporate innovation. The classic failure mechanisms, above all RPP misalignment, still apply to AI-enabled innovation, and the remedies for the classic challenges are the same ones that help AI-driven innovation. AI changes the tools, not the discipline.
Whether a new business idea is worth pursuing isn't a gut call or a five-year business plan. Treat it as a testable strategy hypothesis, read it across desirability, feasibility, and viability, and pursue it if you can name the assumptions that would kill it and cheaply test the most dangerous one.
