BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
In about 5 minutes, it looks across the whole picture: how you do innovation (strategy, evidence, portfolio discipline) and the organizational conditions that decide whether it sticks (mandate, culture, leadership, governance, decision-making, and people).
BlackBerry didn't lose on hardware or the keyboard. It had the strongest product position in the industry and never turned it into a platform position, while Apple used product differentiation to expand what a smartphone was for and built the platform on top of it. A case study in mistaking a dominant product for a defensible platform, and in measuring the wrong layer.
Radical innovation fails inside mature companies because the organization's antibodies reject anything unlike the core, and they exist for a good reason. The cure isn't willpower, it's custom governance: a deliberately designed operating model at the portfolio and project levels, plus the transition most prescriptions skip.
Innovation creates value in several forms, and financial return is only the most visible. Before measuring an innovation, name which kind of value it's meant to create: financial, strategic, mission, or the innovation capability itself.
