BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.











The latest Growth Forge Software release strengthens the complete strategy workflow with major new updates. These updates include a dedicated Jobs to Be Done tool, new solution Definition and Implementation Planning Tools, refined Requirements and Competitive Analysis tools, more precise Market Sizing, and a new Strategy Evaluation tool. Together, these tools cover all six BRI Strategy Framework dimensions, providing a comprehensive and integrated platform for strategy development.
The Implementation Planning tool in BRI Associates’ Growth Forge® Software addresses the often-overlooked strategic choices involved in building and delivering new products or business strategies. It emphasizes making explicit decisions about where to build, borrow, or buy solution elements, and assesses the risks associated with supplier dependencies, ensuring resources are allocated to drive competitive advantage. This tool is part of a comprehensive release that enhances the Growth Forge platform, focusing on the entire value network and supporting a complete strategy hypothesis through various new and updated tools.
Solution definition often fails by being too broad, trying to optimize every aspect, or too narrow, focusing only on the core product and neglecting the entire customer journey. The new Solution Definition tool in Growth Forge addresses both issues by considering the full solution, including contributions from value network partners, and by connecting solution elements to prioritized market requirements. This approach helps teams make informed decisions about scope and investment, leading to more effective strategies.