BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
In about 5 minutes, it looks across the whole picture: how you do innovation (strategy, evidence, portfolio discipline) and the organizational conditions that decide whether it sticks (mandate, culture, leadership, governance, decision-making, and people).
CUDA is the clearest current example of a platform whose moat was funded by its own ecosystem. Nvidia built it in the layer Intel and Microsoft weren't defending, and this case study shows why platform dominance rarely transfers from one era to the next.
Radical innovation is hard for mature companies because the very things that make the core business excellent are what a radical venture must violate. The catch-22: the synergies that justify building it inside are what conform it to death. The fix is custom governance.
Measuring innovation is a three-step discipline: clarify the scope you mean (a single project, a portfolio, or the capability to innovate), name its objective, then choose value metrics that fit. Financial return is only the most visible kind of value.
