BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
Two very different strategies hide under the word "platform" — one pays off in operating efficiency, the other compounds with adoption into market share and durable barriers. Here's how to tell them apart, why the compounding kind is so powerful, and why so few companies succeed at it.
Budget, leadership, smart people, plenty of ideas — and still no growth. Often the missing piece isn't culture or funding; it's a disciplined method for deciding which ideas to back and how to advance them. And of everything that makes an organization able to innovate, method is the most buildable.
Innovation gets stretched until it means everything and nothing. The fix is to classify it — by Type (market-facing vs. operational) and by Scope (Sustaining, Incremental, Disruptive). Classification is the first governance decision you make: it sets the risk profile, the RPP fit, and the criteria each kind of innovation should be judged against — and getting it wrong is how transformative bets quietly die.
