BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
In about 5 minutes, it looks across the whole picture: how you do innovation (strategy, evidence, portfolio discipline) and the organizational conditions that decide whether it sticks (mandate, culture, leadership, governance, decision-making, and people).
Many corporate innovation concepts start from a technology or an asset the company already has, and the problem gets attached afterward. Three ways the assumed need goes wrong, and the discovery work that establishes whether a real problem exists, where the value actually sits, and which aspects are genuinely underserved.
An early-stage concept that has not been turned into a specific strategy still describes several different businesses, which is why it cannot be tested, compared, or funded honestly. What has to be decided, why teams stay general anyway, and what a good enough strategy hypothesis looks like this early.
The software directories define innovation management as idea management, so teams looking for help with the harder work find no category to search. A look at the established categories buyers try instead, what each one reaches, and the capabilities none of them supply.
