BRI, LLC is a professional consulting service specializing in corporate innovation, new business growth, business and product strategy development. We help companies grow and innovate by sharing our decades of new business development experience through direct consulting, skills and best practices training courses, and software tools developed for the unique requirements of corporate innovation and growth organizations.
In about 5 minutes, it looks across the whole picture: how you do innovation (strategy, evidence, portfolio discipline) and the organizational conditions that decide whether it sticks (mandate, culture, leadership, governance, decision-making, and people).
Freeform AI chat is great at generating and summarizing, but for new business and product strategy its output is hard to compare at a portfolio level, hard to test, and hard to accumulate reliably. The fix isn't AI or a framework, but AI working inside one: a persistent, structured hypothesis model rather than a blank chat window. Growth Forge pairs AI with that structure.
How much to invest in a new idea isn't a fixed budget or a number scaled to the size of the prize. Invest in increments sized to the cost of retiring the next critical uncertainty, weighed against the probability-weighted value it could unlock, and let evidence, not the calendar, release the next increment.
An innovation portfolio is measured as a population against a portfolio objective, not as the sum of its projects: track allocation, balance, survival, and contribution against modeled targets, and rebalance as the evidence moves.
