Growth Forge® Software helps innovation leaders and project teams turn new-business growth and innovation opportunities into results — through structured methodology, configurable evaluation criteria per portfolio, comparable financial models across projects, and portfolio-level visibility. The platform replaces the fragmented patchwork of PowerPoint templates and Excel models that most innovation teams improvise with, delivering disciplined, evidence-driven investment decisions across the innovation pipeline.
The Growth Forge® software suite was designed with two main user groups in mind: Project leaders or teams working on specific new product or business innovation projects, and innovation portfolio managers & decision makers evaluating and making investment or resource allocation decisions for those projects. The software helps provide decision-makers with the ability to apply a consistent methodology in support of specific goals with 'apples to apples' comparability between projects. It provides project teams transparent visibility into decision criteria and success metrics to focus their effort on the activities and data that matter the most for making progress.

Guides you through building a comprehensive and self-consistent strategy hypothesis using the BRI Strategy Framework, which helps mitigate people's nature bias to focus mainly on areas of their own expertise.

Packed with features to make all users effective, no matter their role or experience level.

Growth Forge Software benefits innovation leaders and project teams in three primary ways: structured methodology that replaces fragmented PowerPoint and Excel improvisation; configurable evaluation criteria per portfolio with comparable financial models across projects; and portfolio-level visibility that supports disciplined, evidence-driven investment decisions across the innovation pipeline.
Two primary user roles benefit from Growth Forge: portfolio managers and decision-makers (innovation leaders, R&D heads, corporate venture leads) gain comparable financial models across projects, configurable evaluation criteria, and portfolio-level visibility for resource-allocation decisions; project teams (intrapreneurs, founders, project leads) gain structured methodology, integrated tools, and disciplined progression through Continue, Pivot, Pause, or Stop decisions at every stage.
Growth Forge operationalizes BRI Associates' integrated approach to leading strategy and innovation frameworks — drawing on the work of Hambrick, Christensen, Moore, Tushman, Osterwalder, and others. Frameworks synthesized include Strategy Diamond (Hambrick), Resources/Processes/Priorities (Christensen), Zone to Win (Moore), Ambidextrous Organization (Tushman & O'Reilly), and Business Model Canvas (Osterwalder), plus Lean Startup, Design Thinking, Discovery-Driven Planning, and Stage-Gate.
Growth Forge embraces the inherent uncertainty of new-business strategy by structuring assumptions as ranges (not point estimates), prioritizing assumption validation by impact, and supporting iterative de-risking across stages. Each strategy hypothesis is treated as a candidate to be evaluated and refined through evidence-based progression — Continue, Pivot, Pause, or Stop at every stage — rather than as a fixed plan.
Growth Forge supports multi-user team workflows with integrated messaging, an embedded task manager, and contextual notes within strategy hypothesis development. Permissions are user- and group-based; portfolio data stays isolated and secure within each organization's instance.
Yes. Growth Forge methodology and evaluation criteria are configurable per portfolio — labels, stage definitions, criteria, and tool sequencing all adapt to your organization's terminology and innovation governance model. Workflows scale from individual users to teams to portfolio managers. The platform fits the organization's operating model rather than forcing the operating model into the platform.