The process, discipline, and data-driven decision-making needed to turn new business growth and innovation opportunities into results.

Growth Forge® Software helps innovation leaders and project teams turn new-business growth and innovation opportunities into results — through structured methodology, configurable evaluation criteria per portfolio, comparable financial models across projects, and portfolio-level visibility. The platform replaces the fragmented patchwork of PowerPoint templates and Excel models that most innovation teams improvise with, delivering disciplined, evidence-driven investment decisions across the innovation pipeline.

Key Benefits

The Growth Forge® software suite was designed with two main user groups in mind: Project leaders or teams working on specific new product or business innovation projects, and innovation portfolio managers & decision makers evaluating and making investment or resource allocation decisions for those projects. The software helps provide decision-makers with the ability to apply a consistent methodology in support of specific goals with 'apples to apples' comparability between projects. It provides project teams transparent visibility into decision criteria and success metrics to focus their effort on the activities and data that matter the most for making progress.

For Innovation or New Business Growth Portfolio Managers

  • Brings all of your innovation and new growth venture project information in one place, always current. No more chasing project leaders to update spreadsheets.
  • Provides tools for modeling and forecasting your overall portfolio outcomes to help you set better goals and expectations, and measure and manage the portfolio progress.
  • Helps institutionalize consistent innovation and business development methodology based on leading strategy and innovation frameworks without requiring manual oversight or repeated retraining.
  • Provides a foundation for consistent terminology and foundational concepts and helps to ensure more consistent, ‘apples to apples’ modeling and analysis across and between projects for easier comparison.
  • Integrated coaching, help, and resource library offloads the ‘teaching’ so you can focus your time guiding project teams on the strategies & business models and more easily scale your organization's innovation capability.

For Intrapreneurs & New Business, or New Product Teams

  • Guides you through building a comprehensive and self-consistent strategy hypothesis using the BRI Strategy Framework, which helps mitigate people's nature bias to focus mainly on areas of their own expertise.

  • Allows you to model your strategy and business incrementally, even when there is little or no data to start from (embrace uncertainty!) and provides immediate analytic feedback every step of the way.
  • Not everyone is a strategic financial analyst, but included contextual help, descriptive explanations of foundational strategy and business analysis concepts, and a curated library of 3rd party reference materials covering a full range of applicable topics help fill the gap.
  • Helps you prioritize the most significant risks and uncertainties in your assumptions and provides tools & guidance to plan experiments & data needed to increase confidence for those most critical assumptions.
  • When it comes time for further investment in the opportunity, you can make your case with clear data, and clear objectives and success metrics for how you will use the resources.

Key Features

Packed with features to make all users effective, no matter their role or experience level.

Built on Leading Strategy and Innovation Frameworks

Collaboration Features

Learning & Help Features

Administrative Features

Frequently Asked Questions

What benefits does Growth Forge Software provide?

Growth Forge Software benefits innovation leaders and project teams in three primary ways: structured methodology that replaces fragmented PowerPoint and Excel improvisation; configurable evaluation criteria per portfolio with comparable financial models across projects; and portfolio-level visibility that supports disciplined, evidence-driven investment decisions across the innovation pipeline.

Who benefits from using Growth Forge?

Two primary user roles benefit from Growth Forge: portfolio managers and decision-makers (innovation leaders, R&D heads, corporate venture leads) gain comparable financial models across projects, configurable evaluation criteria, and portfolio-level visibility for resource-allocation decisions; project teams (intrapreneurs, founders, project leads) gain structured methodology, integrated tools, and disciplined progression through Continue, Pivot, Pause, or Stop decisions at every stage.

What strategy and innovation frameworks does Growth Forge build on?

Growth Forge operationalizes BRI Associates' integrated approach to leading strategy and innovation frameworks — drawing on the work of Hambrick, Christensen, Moore, Tushman, Osterwalder, and others. Frameworks synthesized include Strategy Diamond (Hambrick), Resources/Processes/Priorities (Christensen), Zone to Win (Moore), Ambidextrous Organization (Tushman & O'Reilly), and Business Model Canvas (Osterwalder), plus Lean Startup, Design Thinking, Discovery-Driven Planning, and Stage-Gate.

How does Growth Forge handle uncertainty in early-stage innovation?

Growth Forge embraces the inherent uncertainty of new-business strategy by structuring assumptions as ranges (not point estimates), prioritizing assumption validation by impact, and supporting iterative de-risking across stages. Each strategy hypothesis is treated as a candidate to be evaluated and refined through evidence-based progression — Continue, Pivot, Pause, or Stop at every stage — rather than as a fixed plan.

What collaboration features does Growth Forge include?

Growth Forge supports multi-user team workflows with integrated messaging, an embedded task manager, and contextual notes within strategy hypothesis development. Permissions are user- and group-based; portfolio data stays isolated and secure within each organization's instance.

Can Growth Forge be customized for different methodologies and organizations?

Yes. Growth Forge methodology and evaluation criteria are configurable per portfolio — labels, stage definitions, criteria, and tool sequencing all adapt to your organization's terminology and innovation governance model. Workflows scale from individual users to teams to portfolio managers. The platform fits the organization's operating model rather than forcing the operating model into the platform.

Ready to transform your new product and business innovation process?

Join companies worldwide using Growth Forge to build better strategies and drive new business growth results.