BRI's Strategy Framework

You can't truly evaluate a new business opportunity without defining a full set of strategy assumptions. In practice, many strategy assumptions often go unstated, especially if they are assumed to be consistent with past or core business strategies. Making these assumptions explicit serves a few purposes:

1. Forces conscious strategy choices, which may expose new or differentiated options.
2. Makes strategy choices clear to both the recommender of the strategy and the investment decision maker.
3. Makes it possible to evaluate the whole strategy with the analytic tools in the software.

The BRI Strategy Framework leverages the Hambrick/Frederickson strategy diamond as a starting point, but with some key changes that make it more precise and comprehensive. Most of the Tools in the Growth Forge Suite are used to define and analyze specific dimensions of your strategy and the Strategy Framework can be used like a map to understand which aspect of your strategy you are modeling or analyzing within a given tool. You will see references to this framework throughout the Growth Forge Software.