The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
Products or businesses that are closely related both strategically and operationally to the organization's core business. Leverages significant operational capabilities of the core business and does not create any customer or channel conflicts with the core business.
A leader with the ability recognize the differences and compartmentalize their leadership between "exploratory" vs. "core" businesses.
Organization with ambidextrous leadership that institutionalizes tailored systems of governance for "exploratory businesses" and establish formal interfaces that enable the exploratory businesses to selectively leverage them "core" business capabilities.
The core business of the organization. What most employees and outsiders would say is the primary business of the organization.
Product or business strategy that represents a new business model for the company, requires significantly new or different operational capabilities, processes, and priorities (RPPs), or creates potential customer or channel conflicts with the existing business.
A new business activity that is based on a hypothesis with significant uncertainty and unknowns and has an operational focus on discovery & learning to refine the strategy and reduce the uncertainty and risk before committing significant resources to scaling.
