The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
An initial target market segment chosen as a representative entry point for a new solution. A well-chosen beachhead is representative enough of the broader target market that success there can be extended to adjacent segments.
The cumulative investment allocated per project through a given pipeline stage. A key portfolio-level control variable used to scale resource commitment in proportion to validated confidence in the strategy hypothesis.
The strategic choice made for each solution element between developing the capability internally, procuring it externally, or partnering with another entity to deliver it. A foundational set of implementation approach decisions.
How production units are sold. Common types include discrete physical product, bulk material, professional service, transactional service, subscription service, IP licensing, platform or multi-sided marketplace, processing fee, rental or lease, royalty, bounty, and metered service.
Value network actors who distribute, resell, or retail the organization's offering — buying or licensing it and selling it on to other actors in the network.
The per-class set of typical investment levels, time-to-market, survival rates, evaluation criteria weightings, and evidence requirements. Different project classes require different stage-gate guidelines; class profiles are how those differences are operationalized.
