The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
An assessment of alignment between a strategy hypothesis and the sponsoring organization's Resources, Processes, and Priorities (RPPs). Misalignment signals potential friction with the core business and risk to successful implementation.
All alternative ways a target market can choose to address their need or job — includes direct competitors, substitutes in adjacent categories, potential entrants, and always the status quo or do-nothing option.
Value network actors who provide products or services that complement the organization's offering and help form a more complete or valuable whole solution for the end customer.
The core business of the organization. What most employees and outsiders would say is the primary business of the organization.
A class of innovation project focused on enhancements to existing products or services within existing markets. One of three project classes that together define a balanced portfolio mix, alongside Adjacent and Disruptive innovation.
The part of the whole solution delivered directly with the organization's production units — what the customer receives when they buy the product.
