The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
Deliberately differentiated operating models for innovation work, calibrated to a venture's stage and core proximity. Resolves the structural tension between capturing core-business synergies and protecting innovation work from RPP misalignment. Governance progressively shifts from autonomous toward more integrated as ventures mature toward scaling.
The sequence of phases a customer moves through in relation to a solution: Discovery, Evaluation, Commitment, Fulfillment, Setup/Onboarding, Use/Operation, Troubleshooting, Expansion/Upgrade, and Retirement/Exit.
The DFV evaluation category that assesses whether a solution addresses a valuable unmet need and offers unique value versus competing alternatives. Maps to the BRI Strategy Framework dimensions of Target Markets & Unmet Need and Competitive Differentiation.
Product or business strategy that represents a new business model for the company, requires significantly new or different operational capabilities, processes, and priorities (RPPs), or creates potential customer or channel conflicts with the existing business.
A class of innovation project that develops entirely new products or services creating new markets. The highest risk and potential reward class in a portfolio, alongside Core and Adjacent innovation.
Trends or changes in the environment — at the macro, industry, or organization level — that create either the need or the opportunity for a new strategy hypothesis to be viable.
