The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
A structured set of stage-appropriate qualitative and quantitative criteria used to evaluate a strategy hypothesis model at each stage gate. The default Growth Forge methodology includes 72 criteria mapped to both BRI Strategy Framework dimensions and DFV evaluation categories; configurable at the portfolio level.
A 0–5 scale rating the confidence in any assumption based on the strength of supporting evidence: 0 (not assessed), 1 (little to no evidence), 2 (limited anecdotal), 3 (reasonable, needs more testing), 4 (strong evidence), 5 (definitive evidence).
A new business activity that is based on a hypothesis with significant uncertainty and unknowns and has an operational focus on discovery & learning to refine the strategy and reduce the uncertainty and risk before committing significant resources to scaling.
The elements of the whole solution required across the full customer journey and lifecycle that are not included in the production units themselves. May be provided by the organization itself or by value network actors such as channels, complementors, and integrators.
A project tracked in the portfolio without being fully modeled in Growth Forge — typically initiatives outside the formal innovation system such as skunkworks, BU-funded experiments, or M&A pipeline candidates. Included so the portfolio view reflects the entire innovation footprint and resource consumption, not just projects developed using the Growth Forge methodology.
The DFV evaluation category that assesses whether the sponsoring organization can develop and deliver the proposed solution. Specifically about delivery capability — not financial viability. Maps to the BRI Strategy Framework dimensions of Whole Solution and Implementation Approach.
