The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
Metrics that inform the development or adjustment of a new, unproven strategy hypothesis with an emphasis on discovery, learning, and hypothesis testing.
Metrics that inform the optimization of ongoing business operations and performance in accordance with a strategy that has already been proven and the business is mature.
The granularity of a strategy model combined with the depth and rigor of supporting evidence. Increases across the pipeline: Low Fidelity (LoFi) at Stage 1, Mid Fidelity (MidFi) at Stage 2, and High Fidelity (HiFi) at Stages 3–5.
The economic advantage that results from a strategy hypothesis — for example, lower product cost, premium pricing power, operational efficiencies, competitive differentiation, or advantaged access to or cost of capital.
The combination of all strategy choices, strategy beliefs, and assumptions that affect the financial aspects of a strategy hypothesis and strategy model. Also referred to as Economic Logic.
A team of empowered representatives from key functional organizations chartered with helping 'explore' ventures and businesses selectively leverage key assets and competencies of those functions when the 'explore' processes and priorities are not well aligned with those that the functions have optimized for the 'core' business.
