Strategy & Innovation Terminology Index

The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.

Functional Interface Team
New Business Growth & Governance

The Functional Interface Team (FIT Team) is BRI Associates' structure for connecting an exploratory venture to the core business without subjecting it to core-business priorities. It is a team of empowered representatives from key functional organizations, chartered to help explore-stage ventures selectively leverage the assets and competencies of those functions — precisely where the explore work's processes and priorities are not aligned with what the functions have optimized for the core business.

Gate
New Business Incubation

A conscious decision to transition a business concept or venture from one Stage in the Pipeline to the next, if it has met the entry criteria and provide it with increased resources. Outcomes of a Gate decision could be to move forward (to next Stage and invest), shut-down, or pivot (redefine the hypothesis and go back to start of current or previous Stage).

Governance
New Business Growth & Governance

Mechanisms to manage balance of autonomy from and synergy with the core business RPPs

Hypothesis Test
New Business Incubation

Lowest possibility fidelity experiment needed to test a business or technology hypothesis. NOT a prototype

Implementation Approach
Implementation Approach

Implementation Approach is one of the six dimensions of the BRI Strategy Framework. It covers how the organization will develop, produce, market, sell, and operate the whole solution — the build, buy, partner, license, acquire, and outsource choices for each solution element, plus the internal skills and organizational competencies the strategy requires. It is the dimension where a sound idea meets the question of whether this organization can actually execute it.

Incubator
New Business Incubation

The manifestation of an exploration-oriented governance structure.

New Business Growth & Innovation are Hard.
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