Strategy & Innovation Terminology Index

The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.

Gate
New Business Incubation

A conscious decision to transition a business concept or venture from one Stage in the Pipeline to the next, if it has met the entry criteria and provide it with increased resources. Outcomes of a Gate decision could be to move forward (to next Stage and invest), shut-down, or pivot (redefine the hypothesis and go back to start of current or previous Stage).

Governance
New Business Growth & Governance

Mechanisms to manage balance of autonomy from and synergy with the core business RPPs

Hypothesis Test
New Business Incubation

Lowest possibility fidelity experiment needed to test a business or technology hypothesis. NOT a prototype

Implementation Approach
Implementation Approach

How the organization will develop, produce, market, and sell the whole solution and operate the business. Includes build, buy, partner, license, acquire, and outsource choices for each solution element, as well as the internal skills and organizational competencies required.

Incubator
New Business Incubation

The manifestation of an exploration-oriented governance structure.

Innovation Methodology
New Business Growth & Governance

A formal and systematic approach to funding, managing, and pursuing new business innovation and exploratory businesses.

New Business Growth & Innovation are Hard.
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