The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
A way of describing what a potential customer is ultimately trying to accomplish — not the solution they are using or the steps they are taking. Solution-agnostic and stable over time. Defined with the syntax: Verb + Object + Clarifying Context.
The process of quantifying the potential revenue or volume available in a target market. Commonly expressed as Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
The scaling stage of governance, where venture-specific operating practices are hybridized with controlled re-integration to the parent organization's core resources and processes. Designed to phase in core-business synergies as the venture's operational maturity allows, rather than imposing them all at once. Premature integration is one of the most common ways mature companies kill businesses they spent years building.
A method of evaluating the probability distribution of a key output of the model based on randomized inputs across the range for uncertainty assumptions in the model.
An implementation approach that develops the whole solution using predominantly the organization's own native resources, rather than relying on external partners, acquisitions, or licensed intellectual property.
The process of moving new opportunities into the Portfolio and through a defined series of Stages separated by investment decision Gates as the business strategy hypothesis is validated and risk and uncertainty are reduced until they eventually either graduate out of the incubator or are shut down.
