The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
A pipeline is the process of moving new opportunities into the portfolio and through a defined series of stages separated by investment decision gates, as a business strategy hypothesis is validated and its risk and uncertainty are reduced — until each opportunity eventually graduates out of the incubator into the core business or is stopped. The pipeline is process (how a single opportunity advances); it is distinct from the portfolio, which is the intentional distribution of risk across many opportunities.
Within Growth Forge Software, Point of View (POV) is internal shorthand for the sponsoring organization or solution offering that a project represents. All other value network actors and their roles are defined relative to the POV. In customer-facing material, this is typically referred to simply as the organization or the offering.
The collection of active new product/business venture investments with an intentional diversity mix to balance risk and potential return, and or the timing of potential returns. A portfolio strategy assumes that poor performing options will be weeded out and more compelling options will receive continued investment.
The nesting of multiple portfolios under enterprise-wide views, organized by business unit, geography, strategic theme, or any dimension that matches how innovation is governed. Each sub-portfolio has its own objective and configuration; the enterprise view aggregates them, supporting both operational management and executive visibility.
Portfolio mix is the intentional distribution of resources and projects across the project classes — commonly Core, Adjacent, and Disruptive Innovation — that operationalize a portfolio's growth objective. It translates strategy into a category-level distribution of investment. In BRI's methodology the mix is set in resource-allocation terms first, with project counts then derived from per-class profiles — not the other way around, since a single Disruptive bet consumes very different resources than a single Core one.
Probabilistic modeling of a portfolio's expected outcomes using Monte Carlo simulation across archetypal cashflow profiles per project class. Produces probability distributions for portfolio investment, revenue, profit by class, and aggregate survival rates. Used to forecast investment fund requirements and set realistic per-stage benchmark ranges.
