The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
A growth strategy intended to improve the probability of achieving successful outcomes by investing in multiple options with different risk/return profiles and actively removing unsuccessful or less attractive business opportunities as early as possible in their investment cycle.
Actors not competing in the target market today but well positioned by their capabilities, assets, or strategic interests to become direct competitors.
Categories of products or solutions that are similar in their intent to address a common target use case.
The discrete form or forms in which a company delivers its sellable offering to customers — the unit of what is actually bought or licensed.
The discrete categories that compose a portfolio mix, defined to match the diversity dimensions a growth objective requires. Configurable per portfolio. The canonical taxonomy for adjacency-based diversification is Core, Adjacent, and Disruptive Innovation; other configurations include classes defined by business model, geography, or technology domain.
Growth Forge tools that are used for planning and tracking the key real-world activities involved in testing and validating the strategy hypothesis toward become a real, viable business.
