The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
A specific version of a Project. Versions can be used to keep a historical record of the project at different points in time, like at each Stage Gate decision point, or representing variations of the strategy hypothesis.
Resources, Processes, and Priorities - These are the attributes that define how a company operates. As a business matures, these become increasingly optimized for the success of the core business and become intuitive and subconscious aspects of the culture.
The terms and structure under which production units are sold to customers — including pricing, quantity per transaction, bundling, billing terms, and service tiers.
Systematic analysis of the relative impact of each Uncertainty Assumption across its range on a key output of the model such as potential revenue, gross margin, net income, or NPV. Used to prioritize uncertainties for validation.
Discrete capabilities or components that together make up the whole solution. Typed as Physical, Operational, Intangible/IP, Subsystem, or Capital Asset; classified as Core Product or Extended Product.
Transitioning an exploratory new business into an existing business unit or creating a new organizational unit and scaling the business into its own business unit.
