The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
The discrete form or forms in which a company delivers its sellable offering to customers — the unit of what is actually bought or licensed.
The discrete categories that compose a portfolio mix, defined to match the diversity dimensions a growth objective requires. Configurable per portfolio. The canonical taxonomy for adjacency-based diversification is Core, Adjacent, and Disruptive Innovation; other configurations include classes defined by business model, geography, or technology domain.
Growth Forge tools that are used for planning and tracking the key real-world activities involved in testing and validating the strategy hypothesis toward become a real, viable business.
A specific version of a Project. Versions can be used to keep a historical record of the project at different points in time, like at each Stage Gate decision point, or representing variations of the strategy hypothesis.
RPP — Resources, Processes, and Priorities — is the lens BRI Associates uses for Company Fit: whether an organization actually has the resources, the processes, and the priorities required to execute a particular new-business or innovation strategy. An RPP mismatch — for example, pursuing a disruptive strategy inside an organization whose resources, processes, and priorities are tuned for core-business performance — is one of the most common reasons a sound-looking strategy fails in execution. Company Fit asks not 'is this a good idea?' but 'is this a good idea for this organization to pursue, given how it actually works?'
The terms and structure under which production units are sold to customers — including pricing, quantity per transaction, bundling, billing terms, and service tiers.
