The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
Systematic analysis of the relative impact of each Uncertainty Assumption across its range on a key output of the model such as potential revenue, gross margin, net income, or NPV. Used to prioritize uncertainties for validation.
Discrete capabilities or components that together make up the whole solution. Typed as Physical, Operational, Intangible/IP, Subsystem, or Capital Asset; classified as Core Product or Extended Product.
Creating a 'spin-out' business with the intention to ultimately acquire and re-integrate it back into the company once certain conditions are met (typically financial or operational risk reduction, or scale).
Transitioning an exploratory new business into an existing business unit or creating a new organizational unit and scaling the business into its own business unit.
Selling an exploratory new business or transferring the assets and people of the exploratory new business into a new, independent external entity (typically in exchange for equity in the new entity) in which others invest.
A defined portion of the pipeline process that represent increasing levels of fidelity in the business strategy hypothesis and modeling, and evolving objectives from hypothesis defining through hypothesis validation. Each stage has specific entry criteria and increasing resources as confidence is increased.
