The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
Creating a 'spin-out' business with the intention to ultimately acquire and re-integrate it back into the company once certain conditions are met (typically financial or operational risk reduction, or scale).
Selling an exploratory new business or transferring the assets and people of the exploratory new business into a new, independent external entity (typically in exchange for equity in the new entity) in which others invest.
A defined portion of the pipeline process that represent increasing levels of fidelity in the business strategy hypothesis and modeling, and evolving objectives from hypothesis defining through hypothesis validation. Each stage has specific entry criteria and increasing resources as confidence is increased.
An investment decision point at the end of each pipeline stage with four possible outcomes: Continue to the next stage, Pivot the hypothesis, Pause investment, or Stop the project. The mechanism for staged, incremental commitment of resources.
One of the six BRI Strategy Framework dimensions. Describes how strategy choices across all other dimensions within a strategy hypothesis will change based on defined triggering conditions over time.
A brief statement summarizing the fundamental environmental changes impacting a strategy hypothesis, the role the organization aspires to play within those dynamics, and the value that role brings. Should be clear and communicable to an outsider with minimal explanation.
