The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
A description of what a project aspires to achieve. May be described at varying levels of fidelity and typically includes a strategy objective, environmental catalysts, a Statement of Strategic Intent (SOSI), and strategy metrics.
A cohesive set of consequential choices made to achieve a goal or objective. A clear goal and measurable definition of success are paramount — without them, there is no basis for evaluating the relative merit of alternatives.
Assertions-type assumptions about the environmental catalysts included in a strategy hypothesis — the team's view of how macro, industry, or organizational trends will shape the opportunity.
Choices or decisions in your Strategy Hypothesis Model that are in your control to make or change
A coherent set of consequential strategy choices intended to achieve a strategic aspiration or strategy objective, together with the strategy beliefs and assumptions about the environment and the behavior of other actors upon which those choices are based.
The Strategy Hypothesis Model is the data model that is created and evaluated with the Growth Forge software. It contains all of the key assumption and uncertainty data and logic for your strategy hypothesis covering all six dimensions within BRI's Strategy Framework.
