The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
One or more quantitative metrics and performance targets that describe what it means to successfully accomplish a strategy objective.
Growth Forge tools that are used for creating, editing, and analyzing specific aspects of the Strategy Hypothesis Model
A short description of the outcome or result a project aspires to achieve. Should be bounded by a timeframe and measurable with one or more strategy metrics.
Actors or scenarios representing alternative solutions to the end customer's problem that are in a different product category from the offering under consideration.
A pseudo-quantitative assessment of the level of supporting evidence behind an Uncertainty Assumption on a five-point scale which serves as an indicator of confidence that should be placed in the assumption.
The proportion of projects at a given pipeline stage that pass the stage gate — continuing or pivoting — versus being stopped or paused. A key portfolio health metric; early-stage survival rates are intentionally low (typically 30–40%) and later-stage rates progressively increase.
