The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
The collective scope defined by the industries of operation, target markets, target use cases, and product categories that an organization's offering is expected to serve or compete within.
Customer segments within a population of potential customers into which a company intends to sell its product or service.
The customer's intended or expected use for a product or service, described in terms of main Job to Be Done, key challenge, or unmet need.
Growth Forge tools that have to do with individual users and personnel as members of a project team to evaluate alignment, gaps, and risks relative to project needs.
Assumptions in your Strategy Hypothesis Model about the choices or behaviors that market segments or other actors will make. Qualitative uncertainty assumptions are assertions. Quantitative uncertainty assumptions define the range between the 10th and 90th percentiles of a normal probability distribution for an input value in your model.
The financial model of a single production unit or transaction — including revenue, direct costs, and contribution margin. Used to evaluate whether the business can be profitable at the level of a single sale.
