The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
Growth Forge tools that are used for creating, editing, and analyzing specific aspects of the Strategy Hypothesis Model
A short description of the outcome or result a project aspires to achieve. Should be bounded by a timeframe and measurable with one or more strategy metrics.
Actors or scenarios representing alternative solutions to the end customer's problem that are in a different product category from the offering under consideration.
A pseudo-quantitative assessment of the level of supporting evidence behind an Uncertainty Assumption on a five-point scale which serves as an indicator of confidence that should be placed in the assumption.
Survival rate is the proportion of projects at a given pipeline stage that pass the stage gate — continuing or pivoting — versus being stopped or paused. It is a key portfolio-health metric. Early-stage survival rates are intentionally low and rise progressively at later stages: a healthy innovation portfolio is supposed to stop most early bets, because that is the mechanism by which it concentrates investment behind the few that prove out. A near-100% early survival rate is a warning sign, not a success.
The collective scope defined by the industries of operation, target markets, target use cases, and product categories that an organization's offering is expected to serve or compete within.
