The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
The conscious or unconscious pains or desires of value network actors — most commonly end customers — when trying to perform a task or achieve a desired outcome in a specific context.
A way of describing the key actors within a target domain, their roles relative to the sponsoring organization or its product offering, and the relationships between them. Also referred to as an ecosystem or value chain.
The main objects or entities within a value network. Can be defined at varying levels of specificity, from a category or grouping of similar entities to a single named organization, brand, or product.
A concise description of the value in a transactional relationship between two value network actors. For end customers, typically includes the target industry, customer, assumed unmet needs, solution offering, product category, and assumed competitive differentiation.
A business concept and strategy hypothesis that minimal resources are applied to explore and develop.
Small, dynamically formed teams to drive a Venture through the Pipeline process. The Venture team has a mix of business and technical skills as well as new business innovation methodology best practices. They are the aggregation point for knowledge and learning about the opportunity in the exploration process and become the owners of the business strategy hypothesis. Venture teams come and go as ventures start/stop.
