The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
An implementation approach that centers on acquiring an external company as the primary means of obtaining the capabilities needed to deliver the whole solution.
Products or businesses that are closely related both strategically and operationally to the organization's core business. Leverages significant operational capabilities of the core business and does not create any customer or channel conflicts with the core business.
A class of innovation project that expands from existing products or services into new markets. One of three project classes used to define portfolio mix, alongside Core and Disruptive innovation.
A leader with the ability to recognize the differences and compartmentalize their leadership between 'exploratory' vs. 'core' businesses.
Organization with ambidextrous leadership that institutionalizes tailored systems of governance for 'exploratory businesses' and establishes formal interfaces that enable the exploratory businesses to selectively leverage the 'core' business capabilities.
Stated or implied assumptions within a strategy hypothesis about the choices or actions that other value network actors will make. One of the three assumption types in the BRI Strategy Framework, alongside Strategy Choices and Uncertainties.
