We're excited to announce the latest major update to Growth Forge, our comprehensive strategy modeling and innovation management platform. Building on over twenty years of new business strategy development and corporate innovation best practices, this Q2 2025 release introduces powerful AI-driven capabilities designed to accelerate and enhance your strategic thinking while maintaining the human-centered approach that defines our platform.
Introducing Integrated AI Assistants Across Multiple Tools
The centerpiece of this update is the integration of core AI capabilities the enables smart assistants throughout the Growth Forge software suite. These intelligent features are designed to accelerate and simplify user tasks and support both the divergent and convergent thinking aspects of strategic development, helping teams expand their perspectives while efficiently organizing complex insights.
Input & Discovery Assistants
Our new Generative Input & Discovery Assistants transform how teams approach complex environmental assumption data entry and strategic exploration by streamlining the input of complex environmental and market data while helping teams move beyond their initial viewpoints to surface alternative scenarios and considerations that might otherwise be overlooked. These AI-powered tools are perfect for the early stages of strategy development when teams need to explore the full landscape of possibilities and challenge their assumptions.
Summary & Organization Assistants
Complementing the discovery assistants, our Summary & Organization Assistants excel at convergent thinking tasks by intelligently distilling complex assumption data and research findings into coherent themes and actionable insights. These tools help identify patterns and connections across different data points to reveal strategic opportunities while extracting the most critical insights from your strategy hypothesis development process.
Enhanced Tools with AI Integration
Four core Growth Forge tools now feature these intelligent assistants, with more to follow:
- Strategy Aspiration Tool: AI support for evaluating environmental changes and developing clear statements of strategic intent
- Strategy Builder Tool: Enhanced exploration of multiple strategy options with AI-powered analysis of underlying assumptions
- Problem Discovery Tool: Intelligent assistance in structuring customer interviews and extracting insights about unmet needs
- Value Network Tool: Completely revamped with AI-driven capabilities (detailed below)
Completely Revamped Value Network Tool & Industry Analyst Agent
The Value Network Tool receives a comprehensive overhaul in this release, transforming how teams understand and navigate their strategic ecosystems.
AI-Driven Value Network Discovery
The enhanced Value Network Tool leverages AI to revolutionize ecosystem mapping that help users quickly identify and populate relevant value network actors, ensuring comprehensive ecosystem coverage while reducing the manual effort required to build complete value network models and maintaining accuracy and relevance throughout the process.
Enhanced Visualization and Analysis
The updated visualization options provide new visual representations that make complex value networks more intuitive and flexible, while comprehensive actor profiles deliver detailed information about each network participant, their roles, and strategic implications. These enhanced actor details help tailor and focus the results from the new Industry Analyst Agent.
Revolutionary Industry Analyst Agent
Perhaps the most innovative addition is the Industry Analyst Agent, an AI-powered capability that transforms how teams stay informed about the strategic environment relative to each project:
- Continuous Market Monitoring: The agent actively tracks news, trends, and developments related to your specific project’s strategy hypothesis and value network
- Strategic Impact Assessment: Beyond simple news aggregation, the agent evaluates how external developments might affect your strategic assumptions and opportunities
- Proactive Insights Delivery: Receive timely updates about changes in your competitive landscape, regulatory environment, or market conditions that could impact your strategy
Maintaining BRI's Human-Centered AI Philosophy
These AI enhancements are implemented in alignment with BRI's established position on AI integration, ensuring that technology amplifies rather than replaces human strategic thinking. All AI capabilities require explicit activation by users with complete transparency into when and where AI is applied, while users maintain authority over which AI-generated content is incorporated into their strategy models. The AI serves as a powerful assistant to human strategic thinking rather than a substitute for experienced judgment, with insights clearly positioned as analytical support that complements but never replaces real-world market validation and testing. Organizations retain enterprise-level controls to enable or disable AI functions and select preferred AI models, while company data remains secure within private databases and is never used for AI model training.
Significant Ease of Use Improvements
Beyond AI integration, which users have described as a “complete game changer” for ease of use, this update includes other usability enhancements designed to improve the Growth Forge experience for all users. The streamlined main navigation bar features simpler and more intuitive terminology. The new Getting Started Wizard addresses one of the most common challenges faced by new users by eliminating the "blank project" problem—no more staring at a screen full of tools wondering where to begin. This guided project creation process provides step-by-step assistance in setting up new strategic initiatives while offering essential grounding context for the new AI-powered capabilities, allowing users to begin productive strategic work immediately rather than spending time learning tool navigation.
Looking Forward: AI That Enhances Human Strategic Thinking
This Q2 2025 update represents a significant milestone in Growth Forge's evolution. The integrated AI capabilities are foundational elements of the platform, and the tools updated in this release are just the start. In future releases we will be integrating context-specific AI assistants in more and in new ways. And, we will be continuing to work on enhancing the quality and performance of the existing ones.
As organizations face increasingly complex and rapidly changing business environments, having AI-powered tools that respect human expertise while accelerating strategic analysis becomes not just helpful, but essential for competitive advantage.
Ready to experience the enhanced Growth Forge platform? Contact BRI Associates today to learn how these new AI-powered capabilities can accelerate your innovation and strategic development initiatives.
