The Market Sizing Tool will help quantify the potential market value of your offering. Before using this tool, you will need to have defined one or more market consumer Value Propositions and Market Segments. Here, you will build the elements of your Strategy Hypothesis Model to generate the Potential Revenue forecast portion of the Financial Logic for the project.
Market opportunity sizing is a key output of your quantitative analysis and will become the top-line of your eventual model P&L. But before investing a lot of time and resources into execution planning and estimating operational expenses, the Market Sizing Tool can help answer several questions that both you and your stakeholders probably care about:
