Solution Definition

Knowing what your customer needs is only the beginning — the harder question is what you're going to build in response, and how well it will perform against the requirements that matter most. The Solution Definition tool helps you identify and define the key elements of your proposed solution, analyze each element's impact on the highest-priority market requirements, and set measurable performance targets that give your competitive analysis and implementation planning a concrete foundation to work from. The tool covers the complete scope of the whole solution — including elements provided by value network partners and complementors, not just your direct offering — and also captures the production units and sales model structure that connects your solution scope to the market forecast in the Market Sizing tool. Working from the output of the Requirements and JTBD tools, Solution Definition completes the bridge from "what customers need" to "what we're committing to build."

Key capabilities:

  • Define all components of the proposed whole solution across the customer journey and lifecycle
  • Analyze each solution element's relative impact on prioritized market requirements
  • Set performance targets for key solution elements — the basis for competitive evaluation and customer validation
  • Capture production units and sales model structure (shared with and accessible from the Market Sizing tool)
  • Covers full whole solution scope, including complementor and value network actor contributions