Understanding your customer's market opportunity begins with understanding what your customer is truly trying to accomplish — independent of any specific solution. The Jobs to Be Done tool helps you define and structure the genuine needs and objectives of your target customer segments using the JTBD framework, starting with the target use case that frames the overall context before diving into detailed job definitions. Jobs are defined across the complete customer journey and product lifecycle — from discovery and evaluation through use, expansion, and exit — so that your solution requirements reflect the full scope of what customers need, not just the core use moment. The output feeds directly into the Requirements Tool and Competitive Analysis, ensuring your solution and competitive evaluation are grounded in a complete, structured understanding of customer need.
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