Why Innovating the ‘Startup Way’ is a Misnomer for EnterprisesJanuary 20, 2019
Mature companies are rightly focused on increasing their innovative capabilities to remain competitive and drive growth, and many of them look to the fruitful results of the venture-backed startup community as a role model for innovation practices. However, there are significant differences between innovation and growth in established enterprises vs. true, venture-backed startups and ignoring those differences can be a recipe for failure.