Requirements Definition

• Turn customer jobs into measurable, prioritizable requirements.
• See where the real opportunity is, high-importance, low-satisfaction whitespace, and where you'd be over-investing.
• Classify requirements by desirability, feasibility, and viability so trade-offs are explicit.
• Flag the requirements worth benchmarking competitors on.

• Define requirements linked to the customer jobs they serve, classified by desirability / feasibility / viability.
• Score importance and satisfaction (with evidence) to compute an opportunity score and quadrant.
• Opportunity map: Underserved, Appropriately Served, Overserved, Unimportant.
• AI Discovery Assistants propose requirements from your jobs.
• Flag requirements for competitive benchmarking.

1. Start from jobs. Make sure your customer jobs are defined in Jobs to Be Done.
2. Define requirements. Use the AI Discovery Assistants or author manually, linking each requirement to its jobs and classifying it by desirability, feasibility, or viability.
3. Score them. Rate importance and current satisfaction, with evidence.
4. Read the opportunity map. The tool computes where customers are underserved versus over-served.
5. Flag for competition. Mark the differentiating requirements to benchmark in Competitive Analysis, and evaluate the evidence for the criteria this tool influences.

What is the Requirements tool in Growth Forge?

It's the tool that turns customer jobs into measurable requirements and maps where the real opportunity is. Each requirement is scored on importance and current satisfaction, and classified by desirability, feasibility, and viability, so prioritization is evidence-based rather than a matter of opinion.

How do I turn customer needs into product requirements and prioritize them?

Link each requirement to the jobs it serves, score how important it is and how well it's currently satisfied, and Growth Forge places it on an opportunity map. High-importance, low-satisfaction requirements are your underserved whitespace; over-served ones flag where you'd be wasting effort.

How is opportunity calculated?

From importance and satisfaction together, high importance plus low satisfaction is underserved whitespace, high satisfaction plus low importance is over-served. The result is an opportunity score and a quadrant per requirement, so the ranking is transparent.

What do desirability, feasibility, and viability mean here?

They classify what a requirement is really about, customer value (desirability), your ability to deliver it (feasibility), or the business case for it (viability), so trade-offs across the three are explicit rather than blurred together.

Does it use AI?

Yes, AI Discovery Assistants can propose requirements from your jobs for you to review, refine, and score.

What does it connect to?

It draws on Jobs to Be Done and feeds Competitive Analysis and Solution Definition; its scored requirements also contribute evidence to your Strategy Evaluation.