Innovation Methodology is a formal and systematic approach to funding, managing, and pursuing new business innovation and exploratory businesses. At its core in BRI Associates' practice is an inner loop repeated until a strategy hypothesis is ready for a gate decision: develop the hypothesis, evaluate it holistically through the Desirability–Feasibility–Viability (DFV) lens, gather evidence against its riskiest assumptions, and decide. The discipline is that confidence comes from evidence, not enthusiasm — each cycle reduces the uncertainty that matters most before more is committed.
The inner loop runs many times within each stage of an innovation pipeline, and the pipeline in turn sits inside portfolio governance — so a single hypothesis is developed methodically while the broader portfolio decides which bets to back. It is operationalized in Growth Forge® Software as the tools that build and evaluate the Strategy Hypothesis Model. For the full treatment, see the Innovation Methodology pillar at /supporting/methodology. Related Terminology Index entries: Strategy Hypothesis; DFV; Stage-Gated Innovation; Pipeline; Evidence Level.
