New Business Incubation

Pipeline

A pipeline is the process of moving new opportunities into the portfolio and through a defined series of stages separated by investment decision gates, as a business strategy hypothesis is validated and its risk and uncertainty are reduced — until each opportunity eventually graduates out of the incubator into the core business or is stopped. The pipeline is process (how a single opportunity advances); it is distinct from the portfolio, which is the intentional distribution of risk across many opportunities.

Where it fits — and where to go deeper

Within the pipeline, each stage runs repeated cycles of the develop–evaluate–validate inner loop, and each gate releases resources against evidence-readiness. The pipeline sits inside portfolio governance, which sets the survival-rate context that makes Pivot, Pause, and Stop meaningful. For the full treatment, see the Innovation Methodology pillar at /supporting/methodology. Related Terminology Index entries: Stage; Stage Gate; Stage-Gated Innovation; Portfolio Strategy; Mezzanine; Fidelity.

Sources

  • Robert G. Cooper, Winning at New Products (Addison-Wesley, 1986) — the staged new-product pipeline and gate discipline.
  • BRI Associates, Strategy & Innovation Methodology — the pipeline as staged, evidence-driven validation toward graduation (/supporting/methodology).
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