Problem Discovery

• Plan and run better interviews with structured, intent-tagged scripts.
• Capture customer voice as reusable evidence, not notes that get lost.
• Let AI Summary Assistants clean responses and roll up cross-interview insights, without inventing anything.
• Feed that evidence straight into your needs, requirements, and assumption work.

• Edit an included script or author your own, with questions tagged by intent and anchored to your strategy hypothesis.
• Plan and track interviews through a clear status flow.
• AI Summary Assistants clean individual responses and roll up disconfirming-first insights across interviews.
• Categorize findings (needs, categories, markets) for downstream use.
• Toggle interviews in or out of the analysis without deleting them.

1. Edit or write the script. Start from the included baseline script or author your own, with questions tagged by intent and anchored to the strategy you're testing.
2. Plan and run interviews. Schedule them and move each through to completion.
3. Capture responses. Record what you heard; optionally use the AI Summary Assistants to clean up each response.
4. Find the patterns. Let the AI Summary Assistants roll up insights per question across all active interviews, then categorize the findings.
5. Hand off. Send categorized needs into Jobs to Be Done and cite the evidence in Requirements.

What is Problem Discovery in Growth Forge?

It's the tool for creating, planning, and running customer discovery interviews and turning them into structured, reusable evidence. You author or edit intent-tagged scripts, capture responses, and roll them up into cross-interview insights that feed the rest of your strategy work.

How do I run customer discovery interviews and validate a problem?

Build a script anchored to your hypothesis, run and track interviews through to completion, then let the AI Summary Assistants roll up insights per question across all your interviews. You categorize the findings into needs, categories, and markets, which flow directly into Jobs to Be Done and Requirements.

Can I create my own interview scripts?

A baseline problem-discovery interview script is included. Users can copy and edit that script or build their own from scratch.

Will the AI assistants hallucinate or make things up?

No, the assistants are explicitly instructed to preserve the interviewee's voice, quantify where possible, surface contradictions, and say "unanswered" rather than infer. You always control what AI-assistant content is included.

Can I exclude a weak or off-target interview?

Yes, toggle it out of the analysis without deleting it, so your rollups reflect only the interviews you trust while the record is preserved.

What does it connect to?

It feeds Jobs to Be Done and the Requirements tool and informs assumption validation; the evidence it captures also contributes to your Strategy Evaluation.