Evidence Gathering Tool

• Convert your highest-priority assumptions into concrete experiments and evidence activities.
• Leverage numerous pre-defined experiment or evidence gathering options, or define your own custom ones.
• Raise confidence and shrink the uncertainty that drives project risk.
• Narrow the ranges in your quantitative models to make forecasts more accurate.
• Keep validation focused on what changes the decision, not busywork.

• Define experiments and evidence-gathering activities tied to specific prioritized assumptions.
• Works directly from the Assumptions Manager's prioritized list.
• Captures and tracks budget and resources by activity
• Tracks how gathered evidence raises confidence and reduces uncertainty.
• Feeds updated evidence back into the models and your Strategy Evaluation.

1. Start from the prioritized assumptions in the Assumptions Manager.
2. Design an experiment or evidence-gathering activity for each priority assumption.
3. Run the activities and capture what you learn.
4. Update the assumptions' evidence and ranges, and feed the results to your Strategy Evaluation.

What is the Evidence Gathering Tool in Growth Forge?

It's the tool for planning and managing the experiments and evidence-gathering activities that increase confidence in your key assumptions and reduce project risk.

How do I plan experiments to validate a business idea?

Start from your prioritized assumptions, design an experiment or evidence activity for each, run them, and record the results. As evidence improves, the uncertainty in your models narrows and your Strategy Evaluation readiness updates.

How does it connect to my assumptions?

It works directly from the Assumptions Manager's prioritized list, so effort goes to the highest-impact, lowest-evidence assumptions first.

Why does reducing uncertainty matter?

Risk is tied to uncertainty in your assumptions; narrowing that uncertainty both de-risks the project investment decisions and makes your quantitative forecasts more accurate.

What does it connect to?

It draws priorities from the Assumptions Manager and feeds updated evidence into the Strategy Hypothesis Model and your Strategy Evaluation.