Viability is one of the three lenses in BRI Associates' Desirability–Feasibility–Viability (DFV) evaluation. It assesses whether a strategy hypothesis will result in a financially sustainable, self-sustaining business — and, in BRI's articulation, whether it is internally coherent for the organization that will pursue it. Viability is broader than finance alone: strategic alignment and Company Fit / RPP signals are part of the judgment, because a strategy the organization cannot coherently sustain is not viable even when the spreadsheet works.
Viability maps to the Financial Logic (Economic Logic) and Staging dimensions of the BRI Strategy Framework, and absorbs the financial questions deliberately kept out of Feasibility. It is assessed alongside Desirability and Feasibility at each stage gate. For the full treatment, see the Innovation Methodology pillar at /supporting/methodology. Related Terminology Index entries: DFV; Desirability; Feasibility; Financial Logic; Staging; Company Fit.
