New Business Growth & Governance

Custom Governance

Custom Governance is BRI Associates' practice of using deliberately differentiated operating models for innovation work, calibrated to each venture's stage and proximity to the core business. It resolves the structural tension every established company faces — capturing the synergies of the core while protecting fragile innovation work from RPP misalignment, the gap between what a new venture needs and what the core's Resources, Processes, and Priorities are optimized for. Governance shifts progressively from autonomous toward integrated as a venture matures toward scaling.

Where it fits — and where to go deeper

Custom Governance is how BRI operationalizes the ambidextrous organization at the venture and portfolio level — different classes of bet (Core, Adjacent, Disruptive) get different evaluation criteria, evidence standards, decision rights, and reporting cadences. It is the discipline that makes the Mezzanine transition work. For the full treatment, see the RPP pillar at /supporting/rpp. Related Terminology Index entries: RPP; Company Fit; Ambidextrous Organization; Functional Interface Team; Mezzanine; Disruptive Innovation.

Sources

  • Charles A. O'Reilly III & Michael L. Tushman, "The Ambidextrous Organization," Harvard Business Review (2004) — separate structures with senior-level integration.
  • Vijay Govindarajan & Chris Trimble, The Other Side of Innovation (Harvard Business Review Press, 2010) — dedicated teams and tailored governance for innovation execution.
  • BRI Associates, Strategy & Innovation Methodology — Custom Governance calibrated to stage and core proximity (/supporting/rpp).
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