The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
Small, dynamically formed teams to drive a Venture through the Pipeline process. The Venture team has a mix of business and technical skills as well as new business innovation methodology best practices. They are the aggregation point for knowledge and learning about the opportunity in the exploration process and become the owners of the business strategy hypothesis. Venture teams come and go as ventures start/stop.
Viability is one of the three lenses in BRI Associates' Desirability–Feasibility–Viability (DFV) evaluation. It assesses whether a strategy hypothesis will result in a financially sustainable, self-sustaining business — and, in BRI's articulation, whether it is internally coherent for the organization that will pursue it. Viability is broader than finance alone: strategic alignment and Company Fit / RPP signals are part of the judgment, because a strategy the organization cannot coherently sustain is not viable even when the spreadsheet works.
The whole product is the complete set of products, services, and supporting elements a customer needs to get the full promised value from a purchase — not just the core product itself. The premise is that customers don't adopt a product in isolation; they adopt it to accomplish a job, and doing that job usually takes more than the core offering: onboarding, integrations, complementary products, support, and the rest. Popularized by Geoffrey Moore in Crossing the Chasm and built on Theodore Levitt's earlier 'augmented product' concept, the whole product is what closes the gap between what a vendor ships and what a customer actually needs to succeed.
