"Lean" in the Enterprise: Get hands-on with Lean Startup for Large Enterprises
How Design can Drive New Ventures
This workshop will share how to apply Lean Startup in large organizations. Learn about how the Solution model, promoted by Eric Reis and builds on the attributes of Human Centered Design, has applicability to improve the innovation process of the entire corporation. Also learn how the Business Model approach, promoted by Steve Blank, offers an entirely new process for transformational and disruptive innovations. However, lean startup by itself only provides a partial solution. Large enterprises also require a unique organizational structure and the understanding of resources, processes, and priorities in order to be successful with lean startup. Case studies done at companies (GE, Goodyear, Intuit, Regal and large medical device company) who have implemented lean will be discussed to learn practices that actually work. Attendees will "get out of the building" and work in teams to solve a wicked problem while mastering every step of the lean method along the way.
The workshop starts at 3:30 pm on April 25th and continues from 9:00 am through 5:00 pm on the 26th.
