Strategy & Innovation Terminology Index

The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.

Spin-along
New Business Growth & Governance

Creating a "spin-out" business with the intention to ultimately acquire and re-integrated back into the company once certain conditions are met (typically financial or operational risk reduction, or scale).

Spin-out
New Business Growth & Governance

Selling an exploratory new business or transferring the assets and people of the exploratory new business into a new, independent external entity (typically in exchange for equity in the new entity) in which others invest.

Stage
New Business Incubation

A defined portion of the pipeline process that represent increasing levels of fidelity in the business strategy hypothesis and modeling, and evolving objectives from hypothesis defining through hypothesis validation. Each stage has specific entry criteria and increasing resources as confidence is increased.

Strategy Choice Assumptions
Growth Forge Specific

Choices or decisions in your Strategy Hypothesis Model that are in your control to make or change

Strategy Hypothesis Model
Growth Forge Specific

The Strategy Hypothesis Model is the data model that is created and evaluated with the Growth Forge software. It contains all of the key assumption and uncertainty data and logic for your strategy hypothesis covering all six dimensions within BRI's Strategy Framework.

Strategy Modeling & Analysis Tools
Growth Forge Specific

Growth Forge tools that are used for creating, editing, and analyzing specific aspects of the Strategy Hypothesis Model

New Business Growth & Innovation are Hard.
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