The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
A pseudo-quantitative assessment of the level of supporting evidence behind an Uncertainty Assumption on a five-point scale which serves as an indicator of confidence that should be placed in the assumption.
Growth Forge tools that have to do with individual users and personnel as members of a project team to evaluate alignment, gaps, and risks relative to project needs.
Assumptions in your Strategy Hypothesis Model about the choices or behaviors that market segments or other actors will make. Qualitative uncertainty assumptions are assertions. Quantitative uncertainty assumptions define the range between the 10th and 90th percentiles of a normal probability distribution for an input value in your model.
A business concept and strategy hypothesis that minimal resources are applied to explore and develop.
Small, dynamically formed teams to drive a Venture through the Pipeline process. The Venture team has a mix of business and technical skills as well as new business innovation methodology best practices. They are the aggregation point for knowledge and learning about the opportunity in the exploration process and become the owners of the business strategy hypothesis. Venture teams come and go as ventures start/stop.
