The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.
A business concept and strategy hypothesis that minimal resources are applied to explore and develop.
Growth Forge tools that are used for planning and tracking the key real-world activities involved in testing and validating the strategy hypothesis toward become a real, viable business.
A specific version of a Project. Versions can be used to keep a historical record of the project at different pints in time, like at each Stage Gate decision point, or representing variations of the strategy hypothesis.
Resources, Processes, and Priorities - These are the attributes that define how a company operates. As a business matures, these become increasingly optimized for the success of the core business and become intuitive and subconscious aspects of the culture.
Systematic analysis of the relative impact of each Uncertainty Assumption across its range on a key output of the model such as potential revenue, gross margin, net income, or NPV. Used to prioritize uncertainties for validation.
Transitioning an exploratory new business into and existing business unit or creating a new organizational unit and scaling the business into its own business unit
