Strategy & Innovation Terminology Index

The index below includes terms that are frequently used in BRI's resource materials, the Growth Forge software, in the course of performing our services. They may often be used by, and in many cases, coined by other experts and academics working in the new business growth and innovation strategy domain. We started maintaining a collection of them here for the convenience of our clients.

Incubator
New Business Incubation

The manifestation of an exploration-oriented governance structure.

Innovation Methodology
New Business Growth & Governance

A formal and systematic approach to funding, managing, and pursuing new business innovation and exploratory businesses.

Monte Carlo Simulation
Growth Forge Specific

A method of evaluating the probability distribution of a key output of the model based on randomized inputs across the range for uncertainty assumptions in the model.

Pipeline
New Business Incubation

The process of moving new opportunities into the Portfolio and through a defined series of Stages separated by investment decision Gates as the business strategy hypothesis is validated and risk and uncertainty are reduced until they eventually either graduate out of the incubator or are shut down.

Portfolio
New Business Incubation

The collection of active new product/business venture investments with an intentional diversity mix to balance risk and potential return, and or the timing of potential returns. A portfolio strategy assumes that poor performing options will be weeded out and more compelling options will receive continued investment.

Portfolio Strategy
New Business Growth & Governance

A growth strategy intended to improve the probability of achieving successful outcomes by investing in multiple options with different risk/return profiles and actively removing unsuccessful or less attractive business opportunities as early as possible in their investment cycle.

New Business Growth & Innovation are Hard.
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