In today's rapidly evolving business landscape, strategy and innovation consultants face both challenges and opportunities as software becomes increasingly essential to their practice. With technological change accelerating product lifecycles and business model disruption, consultants must adapt by either building their own software solutions, partnering with established providers, or risking irrelevance by maintaining the status quo. The ideal approach combines high-value consulting expertise with purpose-built software tools, creating a powerful hybrid model that delivers both personalized guidance and scalable implementation. BRI's Growth Forge Affiliate Program represents such a partnership opportunity, offering consultants a platform designed by industry practitioners for active strategy building and validation, while enabling a more sustainable business model through ongoing revenue sharing and continuous innovation.

As artificial intelligence reaches new heights of capability and attention, organizations everywhere are grappling with how to effectively leverage these powerful toolswhile managing their inherent risks and limitations. This post briefly summarizes BRI's position on AI in new product or business innovation and how we will leverage AI capabilities in our Growth Forge software.

BRI Associates announces major update to it's Growth Forge Innovation Management Software. This update include several new strategy modeling tools for clearify strategic objectives and quickly exploring high level strategy options, as well as new tools and tool updates to discovery, refine, and prioritize target customer Jobs to be Done and solution requirements. There are also several updates to help new users and improve ease of use, including inital AI assist features. YouTube onboarding and overview videos and the new Discord community are now available to help support users as well. Full details in the blog post.