BRI Associates

New Product Strategy & Opportunity Analysis Bootcamp

Develop and optimize your skills for framing, evaluating, and validating new products or business models.

Come join us for a two-day workshop that promises to be intense enough to warrant using the term 'bootcamp'. If you are responsible for developing new product or new business strategies, this workshop is for you. You will learn the concepts and tools that will help you frame a product or business opportunity as a testable hypothesis that can be modeled and evaluated in both qualitative and quantitative ways. You learn the tools and best practices to develop and frame your strategy quickly and comprehensively, to understand the potential value and key risks that stakeholders care about, and to plan for quickly and cost effectively reducing the risks and uncertainties.

Who Should Attend

  • New Product & Product Line Managers
  • New Business Innovators
  • Strategic Financial Analysts
  • Startup Founders
  • Entrepreneurs
  • Corporate Intrapreneurs

What's Covered

  • How to identify & qualify unmet market needs
  • How to develop your product strategy & business model
  • Identifying & mitigating company fit risks early
  • Why and how to build a robust financial model for your product
  • How to build confidence of investors & decision makers

What's Included

  • Two full days of instructor-led, in-person best practices training from seasoned experts.
  • Hands-on exercises to apply what you learn
  • Opportunity to network with local peers and make new connections
  • 3-month subscription to BRI's Growth Forge® strategy modeling software ($1,500 value)
  • Continental breakfast and boxed lunch each day

When & Where

  • April 2-3, 2024
  • Portland, Oregon
  • $3,495 per attendee
  • See more details below

What You'll Learn - Daily Agenda

This is a packed bootcamp that will cover full scope of new product strategy development, from conception through initial market validation. It will cover both the key concepts and practical application with some hands-on exercises. We will cover a lot of ground in two days, but by the end, you will have the knowledge to develop a clear new product strategy, build a preliminary market forecast model, and plan the critical first steps to validate your strategy and build confidence in the opportunity for you and your stakeholders.

  • Day 1
    Product Opportunity Hypothesis (Qualitative Analysis)
  • Coffee & Networking
  • Introductions & Ice Breaker
  • Strategy Framework & Methodology
  • Value Proposition & Market Fit
  • Lunch & Networking
  • Value Chain / Network
  • Competitive Analysis
  • Company Fit
  • Day 2
    Product Opportunity Forecasting (Quantitative Analysis)
  • Coffee & Networking
  • Financial Modeling Objectives & Tools
  • Reverse income Statement
  • Market Data & Segmentation
  • Lunch & Networking
  • Sales/Business Models
  • Market Sizing Forecast & Analysis
  • Market Validation

Your Instructors

The instructors for this bootcamp have decades of firsthand experience as new product managers, intrapreneurs, corporate incubator leaders, and venture capital investment experience.  They've experienced all sides of the new product strategy development process and have condensed those many years of hard-won lessons and best practices into a curriculum that will help you accelerate your own new product journey.

Headshot of Stephen Rich
Stephen Rich
BRI Managing Partner

  • 6 years Managing Partner at BRI serving F500 clients
  • 22 years leading new business growth and design methodology at Intel
  • 5 years at IBM
  • Domain expertise: Corporate Innovation, Business Model Innovation, New Venture Governance, Business Operations, Business Development, UX, CPU Design Automation
Headshot of Tom Calvert
Tom calvert
BRI Sr. Associate

  • 10 years internal growth venture leadership at Intel
  • 7 years corporate venture capital investment and portfolio management experience
  • 5 years new product leadership experience A.I. and IoT
  • Domain expertise: Payment Ecosystems, Logistics, IoT, Contract Management, Ecosystem Development and Agreements, Venture Capital, Business Incubation
Jim Bodio
BRI Managing Partner

  • 6 years Managing Partner at BRI Serving F500 clients
  • 15+ years leading new business ventures and Intel's new business incubator
  • 10+ years new product and product line management in network appliances & Internet systems
  • Domain expertise: Platform Strategies, Corporate Innovation, Software & Service Strategies, New Venture Governance, Strategic Planning, Strategic Financial Modeling, Product Management

Final Details

Daily Schedule

8:00 AM - Doors open (coffee & networking)
8:30 AM - Bootcamp begins
5:00 PM - Bootcamp concludes

BYO Laptop

On Day 2 of the bootcamp we will be using BRI's Growth Forge software to facilitate the financial modeling & analysis. Attendees will be required to bring their laptops to access the service and work individually. Technical requirements include WiFi and a modern web browser (Chrome, Safari, Edge, Firefox).

Venue Address

The venue is still being finalized but will be in downtown Portland or in the Beaverton area. This space will be updated when finalized and attendees will get a final confirmation with all the details before the event.

Register Today
Space is limited to twenty participants
Register today to reserve your spot
Credit Card or Mobile Payments accepted