Build a strategy you can test — and see exactly where it's exposed.

Stronger strategies. Smarter investment decisions.

Growth Forge® Software guides founders, startup teams, new-product managers, and innovation project leads through developing and stress-testing their new-business strategy — exposing the choices and assumptions that make or break new ventures, with financial modeling that doesn't require Excel mastery or a finance background.

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Why new-venture strategy is so hard

When you're developing a new venture, the tools you have aren't built for the job. All you really have is a fragmented patchwork of PowerPoint templates and Excel models — disconnected, rebuilt from scratch for every project, and never quite adding up to a strategy you can test. The assumptions that will actually make or break the business stay buried, and the financial model ends up a black box you're not sure you trust.

To fill them in, you reach for strategy frameworks and canvases. But there are many to choose from, with slight differences that turn out to matter; most cover just one dimension of a strategy; and while they look obvious worked against a finished example, they're genuinely hard to complete with confidence when your own strategy is new and still taking shape.

Then you have to present the whole thing — to investors, to a sponsor, to a co-founder — without a clear sense of the bar you're being held to. And while you need to cover every domain — customers, competitors, financials, and execution — you can't be an expert in all of them.

What Growth Forge does

Growth Forge replaces that with one integrated platform for developing, modeling, and evaluating new-business strategy — guided structure that holds up even when your strategy is still taking shape:

Structured guidance for your strategy hypothesis — develop and stress-test it so the choices and assumptions that matter are explicit and examined, not buried.
Financial and revenue-forecast modeling without Excel mastery — build a forecast you can stand behind, and see which of your assumptions the outcome is most sensitive to, so you know where your real risks are.
Evaluate across desirability, feasibility, and viability — see your whole strategy clearly, including the risks you'd otherwise miss, not just the parts you're comfortable with.
Make disciplined decisions about your own time and money — with four clear outcomes (Continue, Pivot, Pause, Stop), so you know when to push forward, change course, or stop and redirect to something with more promise.

Built by practitioners

Growth Forge is built on BRI Associates' decades of practitioner experience in corporate innovation and new business development, originating in Intel's New Business Incubator. The methodology behind it draws on the work of Hambrick, Christensen, Moore, Tushman, Osterwalder, and others — integrated and operationalized into tools you can actually use on your own venture.

Practitioners, not pundits: the people who built Growth Forge led real ventures and made real investment decisions. They built it to put that discipline in your hands.

Who it's for

Founders launching a first venture — turning an idea into an investable plan, and making the case for it under investor scrutiny.
Innovation project or new product leads inside larger organizations — who need real rigor without the overhead of enterprise tooling or a finance team on call.

How the trial works

The live orientation is the most valuable part — a BRI practitioner working through your actual venture with you. The trial is built around it, but it's flexible. Just want a live demo? Book it below.

1. Start your 14-day trial. Self-service setup gets you into the platform in minutes as a single user. A fully worked sample venture is already loaded in your workspace, so you have a complete example to explore from the first session.
2. Put it to work. Over your 14 days, develop your own strategy and model. At the end, you'll know whether Growth Forge belongs in how you work.
3. Book a live orientation. A BRI practitioner walks you through the platform against the sample and, more to the point, in the context of your own venture. Bring your team: the orientation can include multiple participants. Optional follow-up coaching is there if you want it.

Working with a team? A multi-user trial is available as well — we set it up for you. Just use the enterprise trial form here.

Stronger strategies. Smarter investment decisions.

Start your 14-day trial today, or book a live walkthrough to see Growth Forge against your own venture.

Start your 14-day trial Book a live walkthrough