# BRI Associates — Growth Forge® Software

> BRI Associates is a new-business growth, innovation, and strategy consulting firm, and the creator of Growth Forge® Software — a SaaS platform for developing, modeling, and evaluating new-product and new-business strategy. BRI helps enterprise clients with innovation portfolio management, strategy modeling, and staged investment decisions, drawing on decades of practitioner experience and the synthesized work of Hambrick, Christensen, Moore, Tushman, Osterwalder, and others.

## Growth Forge Software

- [Growth Forge Home](https://www.bri-associates.com/growth-forge/growth-forge-home): SaaS platform for developing, modeling, and evaluating new-product and new-business strategy
- [Use Cases](https://www.bri-associates.com/growth-forge/use-cases): Enterprise innovation, R&D, startup investors, and accelerators running disciplined new-business strategy
- [Benefits & Features](https://www.bri-associates.com/growth-forge/benefits): Structured process, portfolio discipline, and data-driven decision-making
- [Tools](https://www.bri-associates.com/growth-forge/tools): Integrated Innovation Portfolio Management and Strategy Modeling & Analysis tools
- [Pricing](https://www.bri-associates.com/growth-forge/pricing): Monthly or annual subscription plans for individuals, small teams, and enterprise portfolios
- [Free Trial & Demo](https://www.bri-associates.com/growth-forge/gf-cta): Full-featured trial with no credit card required
- [Affiliates & Partners](https://www.bri-associates.com/growth-forge/affiliates): Program for innovation consultants and strategy firms

## Methodology & Frameworks

- [BRI Strategy Framework](https://www.bri-associates.com/supporting/strategy-framework): Six dimensions for defining and evaluating new-business strategy hypotheses
- [Staged Product Innovation Methodology](https://www.bri-associates.com/supporting/methodology): Five-stage pipeline from ideation to market launch with scaling fidelity and investment
- [Portfolio Management](https://www.bri-associates.com/supporting/portfolio-management): Stage-gate pipelines, investment discipline, and real-time portfolio intelligence
- [Uncertainty as Ranges](https://www.bri-associates.com/supporting/uncertainty): Assumptions as ranges, prioritized validation, iterative de-risking
- [Resources, Processes & Priorities (RPP)](https://www.bri-associates.com/supporting/rpp): Why established companies struggle with new business development, using Clayton Christensen's framework
- [AI Tools in Growth Forge](https://www.bri-associates.com/supporting/ai-tools): Interactive AI assistants integrated throughout the platform

## Terminology

- [Strategy & Innovation Terminology Index](https://www.bri-associates.com/resources/strategy-innovation-terminology-index): Living index of 88 defined terms used across BRI's frameworks and the Growth Forge platform, covering strategy hypotheses, target markets, competitive differentiation, whole solution, implementation approach, financial logic, staging, portfolio strategy, and the DFV (Desirability, Feasibility, Viability) evaluation model

## Thought Leadership

- [BRI's Position on AI in Innovation](https://www.bri-associates.com/post/bri-position-on-ai): Measured, pragmatic approach to AI in new product development
- [Is Your Innovation Project a "Zombie"?](https://www.bri-associates.com/post/is-your-innovation-project-a-zombie): Why thorough Project/Company Fit analysis matters
- [Innovation Portfolio Strategy](https://www.bri-associates.com/post/innovation-portfolio-strategy): Structuring portfolios across Core, Adjacent, and Disruptive innovation
- [Do You Have a New Business Development or Innovation Framework?](https://www.bri-associates.com/post/do-you-have-a-new-business-development-or-innovation-framework): The case for an explicit framework
- [Strategy Modeling](https://www.bri-associates.com/post/strategy-modeling): Disciplined modeling of strategy hypotheses
- [Requirements for a Successful New Business Innovation Capability](https://www.bri-associates.com/post/requirements-for-a-successful-new-business-innovation-capability): Organizational foundations for corporate innovation
- [Why "Innovating the Startup Way" Is a Misnomer for Enterprises](https://www.bri-associates.com/post/why-innovating-the-startup-way-is-a-misnomer-for-enterprises): Why enterprise innovation differs from startup innovation
- [The Artifacts of Innovation](https://www.bri-associates.com/post/the-artifacts-of-innovation): What innovation teams should actually produce
- [Mission-Driven Innovation](https://www.bri-associates.com/post/mission-driven-innovation): Compelling missions vs. financial-only targets
- [Combining Organic Incubation, Equity Investment, and Acquisition for Diversified Growth](https://www.bri-associates.com/post/combining-organic-incubation-equity-investment-and-acquisition-for-diversified-growth): Building a diversified growth strategy
- [The Elephant in the Room — Innovation Accountability](https://www.bri-associates.com/post/the-elephant-in-the-room---innovation-accountability): How innovation teams should be held accountable
- [Risk, Rewards & Recognition in Innovation](https://www.bri-associates.com/post/risk-rewards-recognition-in-innovation): Incentive design for innovation teams
- [BRI Blog](https://www.bri-associates.com/resources/blog): Full archive of BRI's writing on new business growth, innovation, and strategy

## Consulting & Training

- [Consulting Services](https://www.bri-associates.com/consulting): Project-based consulting in corporate innovation, new business incubation, business strategy, financial modeling, and platform strategy
- [New Product Strategy & Opportunity Analysis Bootcamp](https://www.bri-associates.com/landing/bri-new-product-planning-bootcamp): Two-day intensive workshop on new product strategy development

## Company

- [About BRI Associates](https://www.bri-associates.com/about-us-2/about-us): Over 50 years of combined new business growth, innovation, and strategy experience
- [Client Projects](https://www.bri-associates.com/about-us-2/client-projects): Recent client engagements
- [Intel NBI Origins](https://www.bri-associates.com/about-us-2/nbi-projects): BRI founders' work leading Intel's New Business Incubator
- [Contact](https://www.bri-associates.com/contact): Get in touch

## Optional

- [Client Resources (login required)](https://www.bri-associates.com/resources/client-resources): Reference materials, templates, and curated links for BRI clients
- [Legal](https://www.bri-associates.com/supporting/legal): Legal notices and policies